Menu Engineering
Your menu is a powerful revenue-generating tool, and menu engineering holds the key to unlocking its full potential. By accurately pricing and costing out your menu, strategically curating offerings, and optimizing inventory, you’ll position your restaurant for long-term success in a competitive industry.
Every item on your menu is a Star, a Plowhorse, a Puzzle or a Dog. We plot popularity against profitability so you know exactly which is which — and what to do about each one.
What the analysis delivers
Every engagement produces working documents you keep — not a slide deck.
The Analysis
Menu mix analysis
Every item plotted by popularity and profitability — Stars, Plowhorses, Puzzles and Dogs.
Contribution margin
What each dish contributes in dollars, not just food-cost percentage.
Accurate plate costing
Every recipe costed to the gram before any strategy is written.
The Action
Reprice & reposition
Stars get protected, Plowhorses get repriced, Puzzles get repositioned on the page.
Rework or retire
Dogs and underperformers get reworked into winners or cut — streamlining prep and inventory.
Menu development
Our chefs work with your team to develop and test new dishes that fit your concept and your margins.
Let us help you transform your menu into a profit generating powerhouse!
Accurate costing, strategic pricing and a streamlined menu — delivered by chefs who run their own kitchen. Menu engineering is available on its own or as the core of a full engagement.