What is the free digital menu audit?

Visual Appeal:

● Clarity of menu sections

● Quality of images (if used)

● Font size and readability

● Color scheme and design consistency

Logical Flow:

● Sequence of menu items (appetizers to desserts)

● Grouping of similar items

● Ease of navigation for customers

Use of Space:

● Effective use of white space

● Balance between text and graphics

● Avoidance of clutter

Menu Item Positioning:

● Strategic placement of high-profit items

● Use of 'anchor' items to enhance perception of other items

Menu Descriptions and Influences:

● Use of sensory and emotive words

● Use of storytelling or origin descriptions

Promotional Items and Specials:

● Placement and highlighting of specials

● Frequency of menu updates for seasonal or promotional items

Item Descriptions:

● Clarity and conciseness

● Use of enticing language

● Accuracy of descriptions

Pricing Strategy:

● Consistency of pricing

● Psychological pricing 

● Visibility and placement of prices

Variety and Balance:

● Range of options 

● Balance across different types of dishes

● Inclusion of signature or unique dishes

Strengths:

● Key positive aspects of the current menu

Areas for Improvement:

● Identified weaknesses and areas for enhancement

Specific Recommendations:

● Detailed actions for improvement (e.g., redesign layout, revise item descriptions)

PLEASE NOTE: This is a "light" version of our Full Menu Auditing process. Our complete menu  Audit dives much deeper, investigating sales reports, popularity of menu items, review of standardized recipes, an itemized profit margin analysis, and a competitive analysis of your menu items against your top 2 competitors. 

If you are interested in our Full Menu Audit, please email us for more information and pricing.