Strategic Menu Pricing That Maximizes Profit

At Monarch Culinary Advisors, we don’t guess — we engineer. Our menu pricing strategy is grounded in real-world food costs, industry benchmarks, and your restaurant’s unique identity. Whether you're launching a new concept or optimizing an existing menu, we help you price with purpose — not just intuition. 

We begin by breaking down every recipe and portion to determine your true plate costs. Using standardized recipe templates, we ensure you know exactly what every dish costs — including prep, yield, and waste. 

Your menu doesn’t exist in a vacuum. We research your local market, analyze competitors, and consider your brand positioning to develop a pricing strategy that’s competitive without leaving money on the table. 

We go beyond basic food cost percentages. Our approach focuses on contribution margin — helping you understand which dishes drive the most profit, not just the highest sales. 

We work with you to layout your menu for maximum profitability. From anchoring techniques to highlighting high-margin items, we use proven design strategies to influence customer choices — without compromising your culinary vision. 

Your pricing strategy is only effective if your team understands it. We provide staff training so your servers can confidently promote high-value items and deliver on the guest experience that supports premium pricing. 

Chef Bob Murphy and Chef Jason Miller are ready to help! 

Email: bmurphy@monarchculinary.ca

Email: jmiller@monarchculinary.ca